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Paul Smith
Great Leaders are Great Storytellers
Whether you are in sales, fund raising, or leadership, stories are critical in leading your audience in the direction you desire. As human beings we would like to think we are logical thinkers and can critically analyze a choice for the best decision. The truth is that we are emotional creatures who make irrational, emotional decisions and justify them with the rational side of our brain. The use of storytelling allows those we are leading or selling to connect with us (or our point) emotionally while being able to use logic later. Storytelling isn’t just for the few who have the gift of weaving mesmerizing stories, it is for anyone who has a desire to guide others through emotional journeys and then arrive at logical conclusions. Telling a great story is a learned art and you can begin weaving your storytelling repertoire by listening to this podcast.
You can connect with Paul by visiting his website here
Check out Paul Smith’s newest book – Sell with a Story – How to Capture Attention, Build Trust and Close the Sale
Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com)
Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life.
Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)
