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Stop Creating Happy & Excited Employees, Said No CEO E-V-E-R – a purposeful conversation with Lisa Earle McLeod on why purpose matters and how it affects financial results

Lisa Earle McLeod









Stop Creating Happy & Excited Employees, Said No CEO E-V-E-R 

Your job is not just about making money. If it’s the only thing, you’re doing the wrong thing. When finances are the primary driver of an organization everyone suffers, because over the long term the best you will achieve is mediocrity. Once you translate your organization’s focus into its noble purpose, employees begin to find an excitement and drive in what they are doing. It is simple to provide good customer service, but it’s not easy to figure out how to treat your customers in amazing ways that keep them loyal, dedicated and coming back. Finding your noble purpose provides employees the impetus to care about the impact they are having on customers. They want to stand out. They want to be remarkable. On the other hand, you could always have cross-selling as an integral part of your strategy, when in fact understanding the needs of your customers should have the result of cross selling. Understand the difference? Are you sure you’re as ‘customer centric’ as you keep professing? The greatest innovations that have affected our lives were led by passionate people who were excited about what they were trying to achieve. Provide that noble passion for your team, and amazing, remarkable things just may happen to your bottom line. And your customers will be happy and thanking you!


You can learn more about Lisa McLeod and her work by clicking here.  If you’d like to check out her book Leading With Noble Purpose: How to Create a Tribe of True Believers on Amazon, click the link.


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Steve Caldwell is an executive mentor and coach to managers and leaders who desire to excel in their career and become the leader others want to follow. Steve is a leadership expert, host of the Manager Mojo podcast and author of the book Manager Mojo – Be the Leader Others Want to Follow. (www.ManagerMojo.com)

Steve also coaches his followers not only on how to become great leaders, but how to effectively coach and lead their employees to find satisfaction and fulfillment from their jobs and life.

Having started his work career at the savvy age of 13, Steve is also currently CEO of Predictive People Analytics based in San Francisco, CA, a firm specializing in helping leaders increase sales, reduce turnover, and attract key talent. (www.PredictivePeopleAnalytics.com)